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Landing page optimizations

A new website is added to our lives each passing day. However, only properly managed websites are adopted by users. Whatever service a website provides, it must first fully respond to the needs of the users. Sites that are not structured in this way, and whose optimization is not done correctly, cannot be successful.

Landing Page Optimizations

A new website is added to our lives each passing day. However, only properly managed websites are adopted by users. Whatever service a website provides, it must first fully respond to the needs of the users. Sites that are not structured in this way, and whose optimization is not done correctly, cannot be successful.

  First of all, the landing page of a website is the most important element. Because first, users see this page and spend time on the site according to the information on this page. There are many elements that must come together for a site's landing page optimization. The absence of even one of these elements can cause the site to lose visitors.

 

 Title

  Headlines are one of the most important elements in landing page optimization. Users who visit a website are first shown the titles of the site. Users who see these titles read the contents according to the title. In addition, the words used in the titles should include the keywords related to the content.

 

 Design

  Design is one of the most important elements of a website. Thanks to the design applied on sites, the sites increase their visitors and increase the visit time of the site. In addition, design is very important in landing page optimization. Landing pages are the first places that visitors encounter. The design applied here directly contributes to the increase of visitors.

  A good design should be in a way that attracts users who visit the site first. In addition, the colors, images, and even the font sizes must be compatible with the work done. In addition, attention should be paid to the sharpness of the lines in the designs used on the site. Again, one thing to be considered in the design is the contradictions. With this element, you can easily highlight the content that is intended to be given to users or to be highlighted.

 

Contents

  Content is the most important way for a site to stand out and attract users. The more reliable the content of a site and the more attention-grabbing for the users, the more successful the site will be. Especially for landing page optimization, the content on the landing page is just as important.

 

 Forms

  Studies conducted on internet users show that users want to fill in less forms and give less information, especially during shopping. For this reason, less form information should be obtained at first, especially on the landing page, to ensure that the visitor turns into a user. Because if the visitor turns into a user, more information can be obtained.

 

 Messages to motivate

 The most important issue for websites is to convert their visitors into users. For this reason, it is very important to use messages that will mobilize visitors on the landing page. With these messages to be used, it will be easier to convert visitors to users. It is very important that the user is not bored with the messages given here.

 

 Eye Tracking Measurement

  Site owners must carefully monitor the movements of their visitors. Following the content that visitors browse the most will help to organize other content carefully. Especially when a new content is added, seeing the reaction of this content from the visitors will decrease or increase the time that the visitors will spend on the site.

 

 Competition

  It is very important to have a content that will compete with competitors, especially on the landing page where visitors are first greeted. Content that will increase competition is very important for attracting more visitors. These contents will also increase the profit of the site.

 

 Check

  It is very important to check the transactions made by the visitors on the site and the statistics of the visitors. In the controls made, the weak aspects and the strengths are compared and the content is arranged accordingly.

 

Frequently asked questions about landing page optimization

What is a Landing Page?

Landing Page is the name given to the page that users see when they click on a link. Access to the site is also of great importance as it is from this page. Landing pages are made up of many parts. Each piece has its own importance. Because each piece gives different messages to users.

Why is Landing Page Optimization Important?

This is the first page users see when they log in. And, the user spends time on the site according to the information on this page. Quality pages and quality content keep the user on the site. This is why the landing page is so important.

What is User Search Intent?

1- Searches made for the purpose of purchasing products and commercial services.

2- Searches made for pre-purchase research purposes.

3- Searches made for navigation purposes.

4- Searches made with the intention of information.

How to Do Landing Page Optimization?

Landing page optimization consists of certain parts. These are:

- Title

- Contents

- Messages to Motivate

- Design

- It consists of measurement. Each of these parts has a separate importance in the name of the page.