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DIGITAL ADVERTISING ON THE PATH OF BRANDING

DIGITAL ADVERTISING ON THE PATH OF BRANDING

Digital advertising and digital advertising have become widespread in the world and our country in recent years and have become a rising trend.

So what is a digital advertising and digital advertising?

As you know, information technologies are advancing rapidly and corporate advertising is moving to online and interactive channels. Companies want to present effective options in the world of digital advertising to reach their target audiences and customers. With the widespread use of the Internet, companies are now attracting attention by making online digital advertising instead of television advertisements.

Companies promote their brands and products on digital blogs and digital platforms. These digital platforms are conducive to efficient promotion opportunities. As digital advertising environments, we can give examples of social media sites, professional websites, advertising sites, sharing sites, forums, blogs, platforms, news sites, search engines. The advertisements of the companies are published in these digital channels and this publication process and process is called digital advertising. Digital advertising is carried out by agencies in a professional sense.

360 Degree Digital Advertising

In digital channels such as Twitter, Facebook, Instagram, Google, and Youtube, companies increase their brands and brand values, and customers quickly recognize and adopt brands. Thus, sales increase, branding accelerates. As the number of clicks on the advertisements seen on the internet increases, companies are also recognized and branded digitally day by day.

The benefits of digital advertising and digital advertising are much greater than traditional advertising. Companies can deliver their brands or products to large masses in a short time, advertising in digital media with a lower budget compared to traditional advertising, easily reach the target audience they want to reach, save money and time, work with professional digital advertising agencies and become a brand quickly by rising to the top of the search engines. . Therefore, digital advertising offers companies serious opportunities to increase their sales and branding.

Companies reach the target audience they want to appeal to at the right time and with the right message with digital advertising. Since television advertisements are short-lived and expensive, reaching the target audience is costly. With digital advertising, these costs are drastically reduced. Digital advertising is scalable. This scalability is very important. Thus, digital advertising is made with the optimum budget and the desired large audiences are reached. Agencies create digital advertising platforms on behalf of companies' brands through campaigns and bring companies together with potential target audiences through these platforms. It impresses customers with professional images and texts, enables companies to reach their targeted customers, and increases their brand value. It also reports the results to the companies. Thus, the brands of the companies are spoken more among people and potential customers, and awareness of the brand increases. The digitally advertised product or service is purchased. The consumer is made to think about the product or service, and potential customers are affected. Brand awareness is created. Digital campaigns make a great contribution to increasing the sales and valuation of brands.

Importance of digital advertising; The acceleration of branding is due to the ability to reach the right customers and potentially large audiences quickly and at a low cost. Because customers can have the products and services they want with different options. The Internet and digital advertising media are an unlimited market for companies and their customers. For this reason, companies today use digital advertising as an important advertising method.